Alessandra Ferrero

Alessandra Ferrero is a member of the Entertainment & Media Practice at Greenberg Traurig.She has experience representing domestic and international clients in a variety of transactional legal matters within the entertainment industry, particularly music licensing in connection with digital, film and television, sports and marketing initiatives, as well as the representation of musical talent. She has experience drafting and negotiating digital content agreements with music licensors on behalf of clients with digital music/media services, music deals in connection with original film/TV content and branded content on major streaming platforms, and various music agreements on behalf of talent clients, including agreements with recording artists, music producers, songwriters, composers, music supervisors, record labels, music publishing companies, and more.

Concentrations

• Digital distribution

• Digital media licensing

• Entertainment and media transactions

• Music publishing

• Recording, distribution, and licensing agreements

Experience

Representative Matters

• Assist licensees of music – including digital service providers, fitness companies, and startup services – in securing deals with rights-holders (including record labels, music publishers, and performing rights organizations).°

• Assist film and TV production studios in the acquisition of music licenses to create original content, which includes deals with composers, music supervisors, record labels, music publishers, and artists.°

• Draft and negotiate television and motion picture soundtrack agreements on behalf of film and TV production studios.°

• Lead weekly team review of music matters for production studio subsidiary of global technology conglomerate.°

• Represent companies in the negotiation of agreements with music creators, social media influencers, and other talent for marketing campaigns and the creation of branded content partnerships.°

• Facilitate agreements between musicians, record producers, songwriters and music publishers.°

• Represent music artist in the catalogue sale of master royalties, publishing copyrights, public performance royalties, and neighboring rights royalties.°

°The above representations were handled by Ms. Ferrero prior to her joining Greenberg Traurig, LLP.

Previous Experience

• Research Assistant to Professor Len Simon, 2020

• Research Assistant to Professor Paul Haagen, 2020

• Student Assistant and Recruiter, Duke University Football, 2019-2020

• Student Recruiter, University of Tennessee Football, 2017-2018

• Team Assistant, University of Tennessee Cheerleading, 2014

Internships

• MLB Intern, Wasserman, 2019