Arlene D. Hanks

Arlene often serves as external trademark counsel and provides comprehensive legal advice in domestic and international trademark and copyright prosecution, protection, enforcement and related disputes, and intellectual property licensing and transactional work for her clients.

Arlene counsels and guides clients through their development of practical brand strategies to maximize brand investment to meet their business and commercial goals, whether of a local, national, regional, or international scope. This includes protecting, policing, and enforcing intellectual property rights domestically and globally, and related marketing, private label branding, licensing, and transactional matters. She assists clients with intellectual property disputes and with IP counseling and due diligence in connection with mergers, acquisitions, and divestitures. She works with an extensive network of respected firms internationally and assists those firms in protecting and enforcing their clients’ intellectual property rights in the United States.

She serves as external trademark counsel for several multinational companies and their subsidiaries across a wide spectrum of industries, providing guidance and assistance with both day-to-day issues and enterprise-wide concerns and strategies.