Brad W. Seiling

Brad Seiling represents clients in complex commercial litigation in both state and federal courts at the trial and appellate levels. Working primarily for clients in financial services, direct marketing, advertising, consumer products and healthcare, Brad litigates class action lawsuits brought under state and federal consumer protection statutes, including California's Unfair Competition Law.

Trying cases before judges, arbitrators and juries, Brad challenges class action claims at the pleading stage, litigates certification issues and negotiates complex class settlements. He defends settlements against objections and takes many cases to trial, including those claiming violation of consumer protection laws, misappropriation of trade secrets, insurance bad faith and legal malpractice. He finds the most effective and efficient way to resolve a dispute so a client can move on with its business.

For clients in advertising and direct marketing, Brad handles false advertising and deceptive practices claims. These disputes have involved negative option programs, sweepstakes promotions, Made in USA claims and compliance with various state and federal consumer protection statutes.

In the financial services industry, Brad’s clients include savings and loan associations, credit card companies, mortgage lenders, auto financing companies, and specialty lenders. He handles disputes concerning contractual and fiduciary duties, investment banking fees, leases, loan guarantees and losses resulting from forged checks.

Many of Brad’s financial cases allege violations of state and federal laws, such as the Real Estate Settlement Procedures Act, Truth in Lending Act, Fair Credit Reporting Act, Fair Debt Collection Practices Act, Electronic Funds Transfer Act, Fair and Accurate Credit Transactions Act, Unruh Civil Rights Act and Consumers Legal Remedies Act.

Additionally, Brad litigates commercial disputes and has represented insurers and policyholders in bad faith and coverage cases. He is active in firm management and co-chair of the Class Actions practice.