Gregory W. Herbert

For over 30 years, Gregory Herbert has litigated and counseled clients in the areas of intellectual property law (copyright, trademark, trade dress, patent, trade secrets, false advertising, unfair competition, right of publicity), media/First Amendment law (defamation/libel/slander), Internet-related law, entertainment law and complex commercial litigation. Greg has been Board Certified as a specialist in Intellectual Property Law by the Florida Bar since 2009, a distinction held by fewer than 1% of Florida attorneys. Greg has broad trial experience, jury and non-jury, in state and federal court, having tried multimillion-dollar cases to verdict as lead trial counsel. Greg has also counseled entertainment clients, including documentary film production companies, on various intellectual property, media law, privacy and other issues related to film production and distribution. Greg was voted by his peers as 'Lawyer of the Year' in the Intellectual Property Litigation practice area in the Orlando market for 2014 and 2019 and in the Patent practice area for 2016, 2018, and 2021, as noted in The Best Lawyers in America annual votes. Greg is also a Florida Supreme Court Certified Circuit Mediator.

Prior to joining Greenberg Traurig's Orlando office in 1996, Greg worked with a media and IP litigation firm in New York. Greg frequently lectures on IP and media law issues, has published several articles on those topics, and has taught Internet law as an Adjunct Professor at Barry University Law School. Several of Greg’s high-profile cases have been prominently featured in national business and legal media publications.

Meet Gregory W. Herbert

Concentrations

•Media Law, Defamation and First Amendment Litigation
•Intellectual Property Litigation (Copyright, Trademark, Trade Dress, Patent, Right of Publicity, Trade Secrets, Lanham Act False Advertising and Unfair Competition)
•Complex Commercial Litigation

Recognition & Leadership

Awards & Accolades

•Listed, The Legal 500 United States, Media, technology and telecoms Media and Entertainment: Litigation, 2023 and 2025
•Listed, The Best Lawyers in America, Litigation - Intellectual Property; Litigation - Patent; Media Law, 2010-2026
•'Lawyer of the Year,' Litigation - Patent, Orlando, 2016, 2018, and 2021
•'Lawyer of the Year,' Litigation - Intellectual Property, Orlando, 2014 and 2019
•Listed, Orlando magazine, 'The Best Lawyers in Orlando,' 2010-2025
•Listed, Super Lawyers magazine, Florida Super Lawyers, 2013-2025
•“Top 50: Orlando Super Lawyers,” 2023-2025
•“Top 100: Orlando Super Lawyers,” 2025
•Listed, Florida Trend magazine, 'Legal Elite,' 2014 and 2019
•Team Member, a Law360 'Employment Practice Group of the Year,' 2011 & 2013
•Rated, AV Preeminent 4.9 out of 5.0