Marc H. Trachtenberg, Entertainment Attorney in Chicago, Illinois
focused on Entertainment, General, and Internet
ShareholderatGreenberg Traurig, LLP
Chicago, IL
Trusted entertainment attorney serving Chicago.
Practices in
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Quick answer
Marc H. Trachtenberg is a shareholder based in Chicago, IL. The practice focuses on Entertainment, General, and Internet. Currently practicing at Greenberg Traurig, LLP.
- Based in
- Chicago, IL
- Experience
- attorney
- Known for
- Entertainment · General · Internet
- Handles Entertainment, General, and Internet matters from Chicago, IL.
About Marc H. Trachtenberg: Marc H. Trachtenberg is a shareholder based in Chicago, IL. The practice focuses on Entertainment, General, and Internet. Currently practicing at Greenberg Traurig, LLP.
Areas of practice
Marc's practice areas in Chicago
Marc concentrates on entertainment, general, internet, ip, and trademark. Each area below outlines the kind of case Marc handles, typical outcomes to expect, and how the intake process starts.
Entertainment
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General
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Internet
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IP
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Trademark
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Entertainment cases in Chicago, Illinois
Marc takes entertainment matters in Chicago, Illinois. Typical engagements include intake calls to scope the issue, review of any records or filings you already have, and a written strategy memo before Marc agrees to represent you.
General cases in Chicago, Illinois
Marc takes general matters in Chicago, Illinois. Typical engagements include intake calls to scope the issue, review of any records or filings you already have, and a written strategy memo before Marc agrees to represent you.
Internet cases in Chicago, Illinois
Marc takes internet matters in Chicago, Illinois. Typical engagements include intake calls to scope the issue, review of any records or filings you already have, and a written strategy memo before Marc agrees to represent you.
IP cases in Chicago, Illinois
Marc takes ip matters in Chicago, Illinois. Typical engagements include intake calls to scope the issue, review of any records or filings you already have, and a written strategy memo before Marc agrees to represent you.
Trademark cases in Chicago, Illinois
Marc takes trademark matters in Chicago, Illinois. Typical engagements include intake calls to scope the issue, review of any records or filings you already have, and a written strategy memo before Marc agrees to represent you.
Biography
Marc H. Trachtenberg, entertainment attorney serving Chicago
Marc H. Trachtenberg is a shareholder based in Chicago, IL. The practice focuses on Entertainment, General, and Internet. Currently practicing at Greenberg Traurig, LLP. Marc works from Chicago, Illinois and takes on entertainment matters across the region.
Marc H. Trachtenberg has over 20 years of experience handling intellectual property, domain name, internet, and other technology-related issues. He advises clients on virtually all manner of internet and intellectual property-related matters, and prioritizes finding the right legal approach to achieve business objectives. According to World Trademark Law Review, his clients have described him as a “world-leading expert on domain names who provides sound, practical advice on a prompt and timely basis.” His practice focuses on:
•Helping intellectual property owners address problematic domain names, social media accounts, email addresses, and content
•Helping registries, registrars, e-commerce, social media, search engine, and other online platform providers address ICANN and other business and legal issues
•Drafting and review of software and other technology-related agreements
•Traditional trademark and copyright issues
•Advertising, marketing, promotions, and sponsorship
•Blockchain, Cryptocurrency, NFTs, and Other Innovative technologies
•Outside general counsel services
Services for Intellectual Property Owners
Marc represents clients of all sizes in matters involving promotion and protection of their intellectual property, both online and in the brick-and-mortar world. In this capacity, he advises clients and helps them implement comprehensive strategies to protect their intellectual property rights, identifies threats to their online brand presence, including through domain name and social media abuse, and aggressively enforces these rights on their behalf.
Marc has recovered or shut down thousands of problematic domain names, social media accounts, email addresses, and content using platform-specific takedown processes, dispute resolution processes like the UDRP, and civil litigation remedies including the Anticybersquatting Consumer Protection Act (ACPA). Marc prefers informal, and cost-effective approaches to dispute resolution, and leverages his extensive network of registry, registrar, e-commerce, social media, online platform, and law enforcement contacts to that effect.
Marc regularly provides advice and counsel to intellectual property owners in the following areas:
•Recovery or suspension of infringing or abusive domain names, social media handles, email addresses, and mobile apps
•Phishing, pharming and other fraudulent attacks
•Trademark and copyright protection and enforcement
•Purchase and sale of domain names and IP addresses
•Removal of problematic website and social media content
•Sponsored search and online advertising abuse
•Fraudulent or abusive email address and message issues
•Distribution of counterfeit / infringing products online
•Online marketplace issues
•Website terms of use and other policies
•ICANN and internet governance
Services for Registrars, Registries, E-Commerce, Social Media, and Other Online Platform Providers
Marc has actively participated in ICANN for over 20 years and regularly advises some of the largest registries, registrars, e-commerce, social media, search engine, and other online platform providers. He participated in over 40 new gTLD applications and is counsel to the Brand Registry Group.
Based on his experience as a software consultant focused on enterprise class software-as-a-service offerings and obtaining ICANN-accreditation for a domain name registrar and the running all aspects of the registrar business, Marc is well positioned to advise and assist domain name registrars, registries, and virtually all manner of online platforms and intermediaries including:
•ICANN compliance issues
•Registry/Registrar agreements and policies
•Platform policies and intellectual property issues
•New gTLD applications and issues
•Sale and acquisition of new gTLD registries
•Co-promotion and other partnership programs
•Review, negotiation, and drafting of technology usage, licensing, and development agreements
Technology Development, Licensing and other Transactional Services
Marc regularly counsels clients and drafts and reviews agreements related to the development and licensing of various technologies and related transactions including:
•Software and platform development and licensing
•Consulting services
•Purchase and sale of domain names, TLDs, and IP addresses
•Other technology-related transactions
Advertising, Marketing, Promotions, and Sponsorship Services
Marc has represented and advised some of the world’s largest brand owners and advertising agencies regarding their advertising and promotional campaigns. He has provided counsel and helped clear numerous national and international advertisements and promotions, including a sweepstakes for a large software manufacturer that was conducted in more than 30 countries and numerous television commercials shown during the “Big Game.”
Marc also works on high-value sponsorship agreements on both the sponsor side and property side, including those involving celebrities, professional sports teams, landmarks, and internationally televised events. He has drafted, reviewed, and negotiated sponsorship agreements for numerous professional football and baseball teams.
Blockchain, Cryptocurrency, NFTs, and Other Innovative Technologies
Marc is also very active in the area of Blockchain, Cryptocurrency, NFTs, and other innovative technologies such as 3D printing and artificial intelligence. He advises clients regarding the potential implications of such technologies on their intellectual property rights and business processes and has spoken on these topics on numerous occasions, including for the International Trademark Association INTA), Asociacion Interamericana de la Propiedad Intelectual (ASIPI), The Pharmaceutical Trademark Group (PTMG), The United States Patent and Trademark Office, and the Department of Homeland Security (DHS).
Outside General Counsel Services
Marc is outside general counsel to a well-known trade association that operates through a network of over 200 chapters in 100 countries which focuses on information security and cybersecurity and offers a number of well-known certifications and related educational services and offerings. He also worked on the in-house legal team for one of the largest consulting companies in the world on a secondment basis. Marc is practical and business-oriented and can advise companies of all types with small legal departments on how to appropriately and cost-effectively manage legal risk while still pursuing their business objectives.
Recognition & Leadership
Awards & Accolades
•Listed, Chambers USA Guide, Intellectual Property: Trademark, Copyright & Trade Secrets, 2024 - 2025
•Listed, The Best Lawyers in America
•Advertising Law, 2020-2026
•Trademark Law, 2022-2026
•Listed, Super Lawyers magazine, Illinois Super Lawyers, 2022-2026
•Listed, World Trademark Review, 2016-2026
•'WTR Global Leaders,' 2020-2025
•'WTR 1000,' 2016-2026
•Ranked in Illinois in, Enforcement and Litigation, and Prosecution and Strategy, 2017, 2019-2026
•ICANN and Domain Names, 2017, 2019-2024, 2026
•Ranked National in ICANN and Domain Names, Enforcement and Litigation, and Prosecution and Strategy, 2017, 2019-2025
•Listed, World Intellectual Property Review (WIPR) Insights, 'Trademark Rankings: U.S. Trademarks - Non-Contentious,' 2023
•Team Member, a U.S. News - Best Lawyers 'Best Law Firms,' 'Law Firm of the Year' in Information Technology Law, 2024
•Team Member, a U.S. News - Best Lawyers 'Law Firm of the Year' in Trademark Law, 2020, 2022
•Listed, Leading Lawyers Network, 2022-2026
•'Emerging Lawyer,' 2015-2017, 2019
How Marc handles entertainment matters
Marc H. Trachtenberg has over 20 years of experience handling intellectual property, domain name, internet, and other technology-related issues. He advises clients on virtually all manner of internet and intellectual property-related matters, and prioritizes finding the right legal approach to achieve business objectives. According to World Trademark Law Review , his clients have described him as…
Who Marc represents
Marc reviews new inquiries case-by-case for entertainment, general, and internet matters in Chicago and the surrounding Illinois area.
Credentials
Credentials — where Marc studied and practices
DePaul University College of Law
J.D. · 2006
University of Michigan
B.A. · 1998
Marc studied at J.D. in DePaul University College of Law and B.A. in University of Michigan.
Law school and academic background
Marc completed J.D. in DePaul University College of Law and B.A. in University of Michigan. Formal legal training is one signal of substantive knowledge — the day-to-day practice Marc runs in Illinois is where that training gets applied to real client questions.
Locations
Marc H. Trachtenberg's office in Chicago
Marc's primary office is at 77 West Wacker Drive, Suite 3100, Chicago, IL, 60601. In-person meetings are by appointment; a phone intake usually comes first.
Greenberg Traurig, LLP
77 West Wacker Drive, Suite 3100
Chicago, IL 60601
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Client reviews of Marc H. Trachtenberg
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Schedule your consultationHiring guide
How to hire Marc H. Trachtenberg — what to expect in your first consultation
Working with a new entertainment attorney should feel structured. Here's how the first two conversations with Marc usually go, from the moment you request a consult to the day representation begins.
Consultation formats and pricing
Marc charges for the initial consult. That fee is credited toward representation if you retain Marc's office.
What to bring to your first meeting
Bring any documents you already have — police reports, medical records, filed pleadings, correspondence from an insurer, a copy of the contract at issue. If you're not sure, err on the side of bringing everything; Marc will tell you what matters and what doesn't.
Questions to ask a entertainment attorney in Chicago, Illinois
A short list to run through before you commit: How many entertainment matters have you handled in the last year? What's your fee structure? Who else in the office will work on this? What's your realistic estimate of timeline and range of outcomes? How do I reach you between meetings?
Fees & payment
Fees, payment methods, and consultation options for Marc
Marc discusses fees during intake so the arrangement fits the matter. Contingency, hourly, and flat-fee options are all common in entertainment practice — ask which fits.
Hourly rates, contingency fees, and flat-fee options
Every entertainment matter is priced differently. Simple document review might be a flat fee. Injury litigation is often contingency. Complex commercial disputes usually run hourly with a retainer. Marc confirms the model in the engagement letter before any work starts.
Payment methods and payment plans
Marc's office accepts standard payment methods. Ask about payment plans if the retainer is a stretch — many entertainment practices work with clients on structured schedules.
Frequently asked
Frequently asked questions about Marc H. Trachtenberg
How much does it cost to hire Marc for a entertainment case?
Cost depends on the type of matter, the fee model (contingency, flat, hourly), and how contested the case becomes. Marc walks through the likely range during the consult so there are no surprises.
Does Marc offer a free consultation?
Marc charges for the initial consult; that fee is credited toward representation if you retain Marc's office. Some entertainment attorneys offer free consults — check Marc's current terms during booking.
How long do entertainment cases in Illinois typically take?
Simple entertainment matters can wrap in a few weeks; disputed cases can run 6–18 months from intake to resolution, longer if the matter goes to trial. Marc gives a realistic estimate for your facts at the consult — vague answers here are a red flag.
Can Marc take my case if I'm outside Chicago?
Marc is licensed in Illinois. Matters governed by Illinois law are the natural fit. Out-of-state matters are handled case-by-case, sometimes with local co-counsel. Ask during intake — Marc will tell you if the case is a fit or refer you to someone closer to your court.
What should I bring to my first meeting with Marc?
Bring every document that touches the dispute: contracts, correspondence, police or medical reports, filed pleadings, invoices, photographs, insurance letters. Also bring a written timeline of what happened, in your own words. Marc will filter what matters — over-preparing at intake is always cheaper than needing a second meeting.
Is Marc accepting new entertainment clients right now?
Marc's intake status shifts week to week. Submit the form; the office will confirm availability or refer the matter out.
Areas served
Entertainment attorneys serving Chicago, Springfield and Northbrook in Illinois
Marc handles entertainment matters throughout Illinois. Each city below is a direct link into the search page for verified entertainment attorneys in that community.
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