Profile snapshot
- No reviews
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- Since 1995
- 31 yrs
- Bar admission
- 1
- By appointment
- In office
No reviews
Since 1995
Bar admission
By appointment
Peter Viitre at a glance
Verified credentials for Peter Viitre sourced from public bar records.
- Initial consultation
- Free
Areas of practice
Practice focus
Peter Viitre represents clients across the following areas of law. Each area links to other verified attorneys with the same focus.
Biography
About Peter Viitre
Peter Viitre is a partner at Sotos LLP. He is the Head of the Corporate and Commercial Group and the leader of the Home Services and Retail practice areas. Working extensively with franchises in those sectors as well as clients in the restaurant and automotive industries, he oversees all merger and acquisition transactions, primarily the purchase and sale of franchise systems including those with a cross-border component.
Peter provides advice on all aspects of franchising, from the preparation of legal documents to regulatory compliance, to helping franchisors manage the franchise relationship, to the commercial aspects of dispute resolution and termination. He also counsels business owners and investors, including private equity firms, on non-franchise purchase and sale transactions and has played a leading role in deals of varying size and complexity involving companies in various industries, on both national and international levels.
Over his career spanning more than 25 years, Peter has advised clients in a wide range of industries including food and beverage, property services, shipping, gasoline, financial advisory and business services. Long recognized as a leading franchise lawyer, Peter served as Chair of the Ontario Bar Association’s Franchise Law Section and as a member of the Ontario government’s Business Law Advisory Council, which advised the government on changes to the province’s commercial legislation.
Jurisdictions
Bar admissions
Ontario
1995 · ACTIVE
Recognition
Awards & honors
Lawyer of the Year — Franchise Law, Toronto (Canada)
2018
Lawyer of the Year — Franchise Law, Toronto (Canada)
2015
Best Lawyers in America — Franchise Law
2026
Best Lawyers in America — Corporate Law
2026
Best Lawyers in America — Additional Areas of Practice:
2026
Best Lawyers in America — Mergers and Acquisitions Law
2026
Best Lawyers in America — Awards:
2026
Best Lawyers in America — Ranked in
2026
Best Lawyers in America — Chambers Canada
2026
Best Lawyers in America — – Franchising
2026
Best Lawyers in America — Listed as “Most Frequently Recommended” in
2026
Best Lawyers in America — Canadian Legal LEXPERT Directory – Franchise
2026
Best Lawyers in America — Listed in Guide to US/Canada Cross-Border Lawyers in Canada: Corporate
2026
Best Lawyers in America — Listed in
2026
Best Lawyers in America — Who’s Who Legal: Canada Franchise
2026
Best Lawyers in America — Listed as “Global Elite Thought Leader by
2026
Best Lawyers in America — Who’s Who Legal Global Guide: Franchise
2026
Best Lawyers in America — Inducted into the “Hall of Fame – 2022” by
2026
Best Lawyers in America — Franchise Times
2026
Best Lawyers in America — Magazine
2026
Best Lawyers in America — Named “Legal Eagle” by Franchise Times Magazine
2026
Locations
Office locations
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Schedule your consultationFrequently asked
Common questions
What areas of law does Peter Viitre practice?
Peter Viitre focuses on Business and Franchise.
How experienced is Peter Viitre?
Peter Viitre has 31 years of legal practice, having been licensed since 1995.
Is Peter Viitre a verified attorney?
Peter Viitre's profile is listed but has not yet been claimed by the attorney. Verification status is pending.
How can I schedule a consultation with Peter Viitre?
You can book a consultation through LawyersListed directly from this page. Initial outreach can also be made by phone at 416-977-0007.