Sheila A. Millar

Sheila Millar leads Keller and Heckman’s consumer protection regulatory practices and brings deep experience to a range of public policy and regulatory matters, including advertising and promotions, sustainability and environmental claims, connected products, privacy, cybersecurity, and product safety. She counsels United States (U.S.) and international businesses on compliance questions and processes, represents them in regulatory enforcement matters, and advocates on their behalf before federal and state legislative and regulatory bodies.

Sheila represents clients in enforcement investigations by the Federal Trade Commission (FTC), Consumer Product Safety Commission (CPSC), and state attorneys general, and in advertising proceedings at the National Advertising Division (NAD). She helps clients conduct a variety of compliance audits, and develop or refine regulatory compliance and data governance procedures. Sheila also provides crisis management legal support to U.S. and international businesses and serves as external counsel to several trade associations. She advises clients on compliance with federal and state laws, including the Consumer Product Safety Act (CPSA), Consumer Product Safety Improvement Act (CPSIA), Children’s Online Privacy Protection Act (COPPA), California Consumer Privacy Act (CCPA), California’s SB 343 regarding accuracy of recycling labels, and the Plastic Pollution Prevention and Packaging Producer Responsibility Act (SB 54), to name a few.

Sheila is frequently invited to speak at conferences worldwide on U.S. and international regulatory compliance and public policy issues. She is the editor of Consumer Protection Connection, an information hub for businesses and others interested in staying current on consumer protection matters. Her commentaries, thought-leadership, and analyses are regularly published in industry and legal publications.

Awards

•The Best Lawyers in America: Advertising Law, 2010 - 2026
•AV Preeminent Rated by Martindale-Hubbell, 2010 - 2026
•Legal 500, US City Elite: Cybersecurity, Washington, DC, 2026
•Attorney Intel, Top 50 Attorney of Washington, DC, 2023
•National Law Review 'Go to' Thought Leader for 2019 and 2020
•Advertising Law 'Lawyer of the Year' 2014 in Washington, DC by Best Lawyers
•Advertising and Marketing Lawyer of the Year USA by Finance Monthly for their Finance Monthly Global Awards 2017

Insights & In the News

Producers Must Register by June 1 Under California’s New EPR Regulations

05.06.2026
Blog: Consumer Protection Connection

Food & Chemicals Unpacked: Green Claims Games: A Challenge to California's SB 343

04.27.2026
Podcast

FTC Follows New Executive Order with a “Made in the USA” Sweep

04.17.2026
Publication

Keller and Heckman Attorneys Selected for Legal 500’s Washington, DC Elite

Press Release
02.25.2026